Free Shipping on US Orders Money Back Guarantee

SELF CARE
DESIGNED TO DO
& FEEL GOOD

Invented for the earth & humans with high standards.

Shop Deodorant

No Aluminum. No Parabens. No Synthetic Fragrances. No Baking Soda. Gluten Free. Cruelty Free and Vegan. EWG Verified.

SELF CARE
DESIGNED TO DO
& FEEL GOOD

Invented for the earth & humans with high standards.

Shop Deodorant Shop Deodorant

No Aluminum. No Parabens. No Synthetic Fragrances. No Baking Soda. Gluten Free. Cruelty Free and Vegan. EWG Verified.

HOT OFF THE PRESS

WORKIN' UP A SWEAT


medialogos/allure copy 2 medialogos/thecut copy 2 medialogos/gq copy 2 medialogos/instyle copy 2 medialogos/health copy 2 medialogos/people copy 2

ALI FEDOTOWSKY MANNO LIMITED EDITION SET

We teamed up with former Bachelorette and current motherhood and lifestyle maven, Ali Fedotowsky Manno, to curate a limited edition set of Ali's favorite deodorant scents. With a custom designed box and note from Ali herself, this is a set you don't want to miss!

SHOP NOW

NOTHING TO HIDE

OUR PROMISE

simple & safe ingredients

Each and every ingredient is validated safe by EWG.

cruelty free & vegan

No animal-derived ingredients. Zero animal testing.

sensitive skin friendly

No irritating BS (baking soda) or alcohol.

5 star reviews & cult status

3,500+ humans are here for it. And so is the press.

money back guarantee

We stand by our products. And you.

OUR PLANT BASED PACKAGING HAS ARRIVED

Our deodorants are now sustainably packaged! You can now shop all of your favorite scents in a sustainable packaging made from sugar cane.

SHOP NOW

The Reviews

HEAR IT FROM REAL HUMANS

icons/stars-5
IT ACTUALLY WORKS

Dave

This stuff really works great, it’s the only all natural deodorant I’ve tried that actually works. I also have sensitive skin and have had no issues, the scent is clean and not overpowering.

icons/stars-5
FINALLY FOUND THE ONE I WILL STAY WITH FOREVER!

Ros

This is absolutely the best deodorant I have ever used! It works wonderfully, with absolutely no irritation, does not stain or leave any residue, and is extremely pleasantly scented. I have tried so many deodorants in the past but have finally found the one I will stay with forever!

icons/stars-5
LOVE EACH & EVERY!

Elsie

I am a repeat customer and LOVE Each & Every deodorant! It controls moisture, isn’t irritating and it smells great. It lasts all day! I have recommended it to everyone who wants to get away from all the chemicals and go natural. Also it doesn’t stain clothes and no white marks.

THE BLOG

BE WELL-INFORMED

Is Your Natural Deodorant Really Clean?

Is Your Natural Deodorant Really Clean?

Natural deodorants are a great solution for people who want to avoid complicated ingredients in antiperspirants as well as for those with sensitive skin. No matter how carefully you select your products, any deodorant can claim to be “clean” and still contain ingredients that are not. Read this blog to learn how to determine if your deodorant is really clean.
The Essential Guide on Switching to a Sulfate-Free Shampoo Bar

The Essential Guide on Switching to a Sulfate-Free Shampoo Bar

Are you thinking of making the switch to a shampoo bar? You’re not alone! As many of us are trying to make more eco-friendly product choices, more people are ditching their liquid shampoos and using shampoo bars. Read below on how to get the best experience when making the switch.
5 Things to Know About Hand Sanitizer

5 Things to Know About Hand Sanitizer

It's been a big year for hand sanitizer! What was previously an occasional use product quickly became a germ killing hero as the pandemic spread across the globe. As it became out of stock in stores, many people started to make their own leading to an explosion of information about alcohol levels, CDC recommendations, and even ingredients to watch out for.