When we created Each & Every in 2017, we knew we wanted to create a natural deodorant that was made with sensitive skin in mind. Our journey started with our team rigorously exploring and testing ingredients that met all of our needs. The end result is Each & Every, a natural, aluminum-free deodorant that avoids irritating ingredients like baking soda and synthetic fragrance, without sacrificing performance.
Natural Deodorant Made for Sensitive Skin
Shop Our Most Popular Scents
Explore Our Formula
Each & Every ingredient matters, which is why we use simple, clean ingredients that actually work. Learn about what ingredients we use and what role they play in the formula.
Foolproof Ways to Prevent & Remove Deodorant Stains
We get a ton of questions about deodorant stains from customers considering making the switch to Each & Every. Find out what causes deodorant stains and how to prevent them.
Deodorant vs. Antiperspirant
The words “deodorant” and “antiperspirant” are often used interchangeably; however, there is a difference. Find out answers to the most FAQs about deodorants and antiperspirants.
See what customers with sensitive skin are saying about Each & Every:
"Smells amazing. Goes on smoothly and does not irritate my skin. A must have." - Jenny
"I've tried lots of different natural deodorants, and in my experience you either have deodorants that work well because they have baking soda, but that also means they irritate your skin, or you have deodorants without baking soda that don't work very well, but don't irritate your skin. Nothing without baking soda has ever worked for me--until now. This stuff works like magic." - Jacob
"For the past year, I've developed a rash in both armpits. My doctor couldn't figure out why it wouldn't go away with treatment. I stopped using major name brand deodorants and started the all natural path. I tried a few brands from other suppliers and they either broke me out (baking soda) or didn't last all day. I ran across Each & Every Cedarwood and thought I'd give it a shot. It not only smelled great, but it lasts all day long. I haven't broken out in a rash and the rash I had has cleared up. I'm really happy I found Each & Every!" - Brad
"Easily the best smelling deodorant on the market. Also, unlike other natural deodorants, it is safe for my sensitive skin." - Tarik
"I love the citrus scent deodorant. It was effective against odor and I did not get a rash. I have very sensitive underarms so not getting a rash is a big deal. I have tried a lot of different natural deodorants and this is the most effective. Overall a happy customer." - Janet