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Our Story

From Our Founders

Vanilla Rose Vanilla bowl

Each & Every began in 2017 with a simple mission: to enable each and every person to feel good about the products they use on their body. Without compromise.

As two women working in the beauty industry, we were frustrated by the lack of high quality natural deodorant options. Every product we tried was either hard to apply (literally, like a rock), made with irritating ingredients (no thanks, rash), or left us feeling like we forgot deodorant within a few hours.

So we set out to create a deodorant made from simple, clean ingredients that work. We tapped into world-class science, research, and ingredient sourcing to develop a quality product with nothing to hide. We threw out ingredients traditionally used to make deodorants and hand-selected Each & Every one based on its EWG safety profile and ability to deliver odor protection.

The result is Each & Every, a worry-free deodorant that lives up to its promise.

Follow us on Instagram for a "behind the scenes" look at how Each & Every is made, and feel free to email us with any feedback or questions. We would love to hear from you!