Our Story
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It’s choosing between actually clean ingredients or formulas that actually work.
Natural, subtle aromas or unidentifiable artificial scents.
Truly sustainable packaging or sourcing that’s potentially harmful.
Products that are pleasant to use or textures that literally feel like rocks.
HIGHER STANDARDS
We designed Each & Every self-care to do & feel good.
HIGHER STANDARDS
We designed Each & Every self-care to do & feel good.
As two women working in the highly-gendered beauty industry, we were frustrated. Safe & natural self-care that actually worked for one & all? It was not a thing. So in 2017, we got started by reinventing deodorant & set out to establish a higher standard for all beauty care products.
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Our mission.
Reinventing sustainable self-care to serve each & every human. And our one & only planet.
OUR METHOD
“Everything we do is invention. We throw out all of the traditional ingredients & start from scratch.”
- Mikah, Co-Founder and Product Development Leader
OUR METHOD
“Everything we do is invention. We throw out all of the traditional ingredients & start from scratch.”
- Mikah, Co-Founder and Product Development Leader
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Full transparency for all.
We invent each & every formula instead of selecting them “off-the-shelf.” That way we know & share the full story behind all of our ingredients, from sourcing to ecological impact.
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Formulas that push what’s possible.
We’ll never stop inventing more effective formulas from natural plant-based ingredients. Because the more our products wow & work, the closer we’ll be to self-care that serves one & all.
