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Our Story

If you’ve ever made
the
move to natural
products,
you know
it doesn’t feel like
frolicking in a field.

Our Story

If you’ve ever made
the
move to natural
products,
you know
it doesn’t feel like
frolicking in a field.

It’s choosing between actually clean ingredients or formulas that actually work.

Natural, subtle aromas or unidentifiable artificial scents.

Truly sustainable packaging or sourcing that’s potentially harmful.

Products that are pleasant to use or textures that literally feel like rocks.

HIGHER STANDARDS

We designed Each
& Every
self-care to
do & feel good.

HIGHER STANDARDS

We designed Each
& Every
self-care to
do & feel good.

As two women working in the highly-gendered beauty industry, we were frustrated. Safe & natural self-care that actually worked for one & all? It was not a thing. So in 2017, we got started by reinventing deodorant & set out to establish a higher standard for all beauty care products.

  • Our mission.

    Reinventing sustainable self-care to
    serve
    each & every human. And our one
    & only planet.

OUR METHOD

“Everything we do is
invention.
We throw
out all of the traditional
ingredients & start
from scratch.”

- Mikah, Co-Founder and Product Development Leader

Each and Every Ingredients

OUR METHOD

“Everything we do is
invention.
We throw
out all of the traditional
ingredients & start
from scratch.”

- Mikah, Co-Founder and Product Development Leader

  • Full transparency for all.

    We invent each & every formula instead of selecting them “off-the-shelf.” That way we know & share the full story behind all of our ingredients, from sourcing to ecological impact.

  • Formulas that push what’s possible.

    We’ll never stop inventing more effective formulas from natural plant-based ingredients. Because the more our products wow & work, the closer we’ll be to self-care that serves one & all.

Prepare your nose
for
planet-friendly
pleasure.

We wanted real scents for the senses, instead of artificial
smells. So we blended balanced, subtle scents straight from
nature, instead of synthetics.

100% natural essential oils hand-selected for safety &
aromatic quality. Intentionally & ethically sourced by
providers committed to our Clean Criteria.

Prepare your nose
for
planet-friendly
pleasure.

We wanted real scents for the senses, instead of artificial
smells. So we blended balanced, subtle scents straight from
nature, instead of synthetics.

100% natural essential oils hand-selected for safety &
aromatic quality. Intentionally & ethically sourced by
providers committed to our Clean Criteria.

We wanted real scents for the senses, instead of artificial smells. So we blended balanced, subtle scents straight from nature, instead of synthetics.

100% natural essential oils hand-selected for safety & aromatic quality. Intentionally & ethically sourced by providers committed to our Clean Criteria.

SHOP DEODORANT