When we created Each & Every in 2017, we knew we wanted to create a natural deodorant that was safe for people with celiac disease, gluten intolerance and gluten sensitivity. Our journey started with our team rigorously exploring ingredients to find the perfect formula made from safe, non-irritating ingredients that last all day. The end result is Each & Every, a natural, aluminum free, paraben free, gluten free deodorant that avoids irritating ingredients like baking soda and synthetic fragrance — all without sacrificing performance.
Gluten Free Deodorant
Shop Our Most Popular Scents
Explore Our Formula
Each & Every ingredient matters, which is why we use simple, clean ingredients that actually work. Learn about what ingredients we use and what role they play in the formula.
4 Causes of Irritation in Deodorant
Both traditional and natural deodorants can cause issues for people with sensitive skin. Read about 4 common deodorant ingredients to avoid if you’re prone to irritation.
Why to Consider a Natural Deodorant
The number of people using natural deodorant has grown rapidly in the past few years. And for good reason. Read our blog to find out if your should make the switch.
See what customers are saying about Each & Every:
Thank you sooo much for making such a fantastic product! - Jenny
"Each and Every deodorant is the best deodorant my little family has ever tried! Our son has celiac disease and is allergic to sooo many deodorants for many reasons and ingredients. I have made countless recipes, spent hundreds of dollars on gluten free natural deodorants, and nothing has helped him stay stink free, except each and every! Our entire family now uses Each and Every and love the wonderfully scented natural deodorants y’all make!"
Smells Amazing! - Sarah
Easily the best smelling deodorant on the market. Also, love that it is gluten free and safe for sensitive skin!"
This Deodorant is the Real Deal - Jacob
"I've tried lots of different natural deodorants, and in my experience you either have deodorants that work well because they have baking soda, but that also means they irritate your skin, or you have deodorants without baking soda that don't work very well, but don't irritate your skin. Nothing without baking soda has ever worked for me--until now. This stuff works like magic."
No Rashes & It Works - Brad
"For the past year, I've developed a rash in both armpits. My doctor couldn't figure out why it wouldn't go away with treatment. I stopped using major name brand deodorants and started the all natural path. I tried a few brands from other suppliers and they either broke me out or didn't last all day. I ran across Each & Every and thought I'd give it a shot. It not only smelled great, but it lasts all day long. I haven't broken out in a rash and the rash I had has cleared up. I'm really happy I found Each & Every!"
After A Lot of Trial and Error, I'm So Glad I Found Each & Every - Janet
"I love the citrus scent deodorant. It was effective against odor and I did not get a rash. I have very sensitive underarms so not getting a rash is a big deal. I have tried a lot of different natural deodorants and this is the most effective. Overall a happy customer."