Our Story-TEST
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HIGHER STANDARDS
We designed Each & Every self-care to do & feel good.
HIGHER STANDARDS
We designed Each & Every self-care to do & feel good.
As two women working in the highly-gendered beauty industry, we were frustrated. Safe & natural self-care that actually worked for one & all? It was not a thing. So in 2017, we got started by reinventing deodorant & set out to establish a higher standard for all beauty care products.
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Our mission.
Reinventing sustainable self-care to serve each & every human. And our one & only planet.
OUR METHOD
“Everything we do is invention. We throw out all of the traditional ingredients & start from scratch.”
- Mikah, Co-Founder and Product Development Leader
OUR METHOD
“Everything we do is invention. We throw out all of the traditional ingredients & start from scratch.”
- Mikah, Co-Founder and Product Development Leader
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Full transparency for all.
We invent each & every formula instead of selecting them “off-the-shelf.” That way we know & share the full story behind all of our ingredients, from sourcing to ecological impact.
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Formulas that push what’s possible.
We’ll never stop inventing more effective formulas from natural plant-based ingredients. Because the more our products wow & work, the closer we’ll be to self-care that serves one & all.
