Safe. Simple. Effective
All day odor protection, without aluminum.
Sustainable sugarcane packaging.
Sensitive-skin friendly: no irritating baking soda or alcohol.

Each & Every began in 2017 with a simple mission: to enable each and every person to feel good about the products they use on their body. Without compromise.

As two women working in the beauty industry, we were frustrated by the lack of high quality natural, aluminum-free deodorant options. Every product we tried was either hard to apply (literally, like a rock), made with irritating ingredients (no thanks, rash), or left us feeling like we forgot deodorant within a few hours. So we set out to create a deodorant made from simple, clean ingredients that work. We tapped into world-class science, research, and ingredient sourcing to develop a quality product with nothing to hide. The result is Each & Every - a gender-inclusive, natural deodorant that's formulated for sensitive skin.

Our deodorant contains no aluminum, no parabens, no baking soda, no phthalates and no synthetic fragrance. Each scent is made with 100% natural fragrance that comes from essential oils.