We've teamed up with our long-term partner, Tabitha Brown, who shares our passion for high quality ingredients and vegan products. We're excited to announce that an exclusive, custom set of Tabitha's Each & Every favorites is now available for purchase!

Each set comes with: three full size Deodorants (Coconut & Lime, Citrus & Vetiver, and Cedar & Vanilla). In addition to these amazing products, all customers get a custom box and personalized note from Tabitha herself.

This set is the perfect gift for the natural beauty lover on your Holiday list — and for yourself! Please note quantities are limited and you don't want to miss out!

All sales are final. No returns or exchanges.

We designed Each & Every self-care to do & feel good.

As two women working in the highly-gendered beauty industry, we were frustrated. Safe & natural self-care that actually worked for one & all? It was not a thing. So in 2017, we got started by reinventing deodorant & set out to establish a higher standard for all beauty care products.

Our mission.
Reinventing sustainable self-care to serve each & every human. And our one & only planet.

Tabitha Brown satisfies the hunger of millions with her unique approach to veganism and her wholesome, comedic personality on the daily. As a home base for acquiring imparted wisdom, learning new recipes or enjoying a good laugh, she has earned the coined title of “America’s mom” with her 13 million plus followers.

A two time New York Times Bestselling Author, the North Carolina born actress, vegan lifestyle personality, mother and wife has taken various business ventures by storm. She owns and operates her healthy haircare line Donna’s Recipe, continues to launch multi-category product lines as a partner with major retailer Target and never fails to light up everyone’s kitchens with her signature McCormick spice Sunshine Seasoning, available in retailers nationwide and direct to consumer.

She has landed notable theatrical features on major network shows in addition to co-creating and starring in her own children’s show with YouTube Originals, Tab Time and her vegan cooking competition show on Food Network, CompliPlated, which is the first of its kind. Above all, Tabitha teaches us about having faith, perseverance, paving our own unique path to achieving dreams and being our authentic selves.